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Flow fields on necessary-disorder.tumblr.com
I like this effect. A lot.
It’s also a good demonstration how you can have a higher-order structured process driving an output. It’s obvious that there are rules that govern how the particles are moving, but it is not a direct mapping like you see in a terrain heightfield that directly uses Perlin noise.
Etienne has a tutorial for how to make this effect, if you’re interested in building on it yourself.